Our Clients
SAIB considers its customers to be among the most important stakeholders, as they are located at the very core of the business. The Bank values each one of its customers. The main objective is to help the customers build their future, and to fulfill the role of a trusted partner in the realization of their success.
This requires continual work on the Bank’s part, both at the level of the company and on the level of individual employees, to understand the customer’s needs and ambitions. The Bank’s strategy for achieving this understanding begins by listening to its customers (through customer feedback surveys), engaging them through the Bank’s innovative communication channels (Branches, contact centre, mobile banking, social media channels – Facebook, Twitter, Relationship Managers) and responding to their needs through a range of innovative products and services (such as FLEXX, Aseel program, WOOW Rewards).
As the ethic of service excellence spreads through every level of the Bank, this listening ‘engaging’ responding process is become increasingly internalized and second-nature to the Bank. The Bank is also dedicated to providing sustainability solutions for its customers. As the listening-oriented strategy reveals customer’s greater desire for sustainability oriented products and services, the Bank places increasingly greater emphasis on satisfying that demand, generating new sustainability initiatives to better support the customer’s ambitions.